The Daniels Group

// What We Do

We Are the Hybrid of Government Affairs & Strategic Consulting

We combine deep political insight with strategic planning, community engagement, and high-impact messaging. Our team helps organizations navigate complex government systems, influence policy outcomes, and build meaningful relationships that drive long-term success.

Adaptable

We are a nimble creative firm that adapts quickly to changing landscapes to drive impact on the issues that matter most.

Portable

We advance public opinion by generating, connecting, and communicating ideas that move seamlessly across platforms and audiences.

Phone Services 

We deliver targeted, compliant phone outreach programs that mobilize voters, supporters, and stakeholders at scale.

Result-Oriented

We craft emotionally resonant messaging designed to drive measurable engagement, persuasion, and turnout.

Direct Mail

We produce data-driven direct mail campaigns that cut through the clutter and motivate action among priority audiences.

Field Execution

We support on-the-ground organizing and outreach efforts with coordinated digital, creative, and logistical tools that maximize impact.

Ad Planning & Placement

We leverage advanced data, analytics, and targeting to place efficient, high-performing digital and traditional media buys.

Video Production

We create compelling, purpose-driven video content—produced in-house from concept to delivery—that captures attention and drives results.

Graphic & Web Design

We design high-impact branding, digital assets, and websites that strengthen campaigns and convert audiences into supporters.

CORI FOR US

For Congresswoman Cori Bush’s Fight for Democracy initiative, we executed a targeted YouTube video campaign that generated over 401,000 views in just two weeks, significantly amplifying the campaign’s message nationwide. This high-impact digital program strengthened voter awareness, expanded grassroots engagement, and reinforced the initiative’s call for civic participation and democratic accountability.

Sheila

For Congresswoman Sheila Jackson Lee’s congressional campaign, we deployed targeted Facebook and Instagram advertising that reached 351,435 voters across Harris County and Texas’ 18th Congressional District, generating 422,866 impressions and 9,521 direct engagements in under three weeks. This data-driven approach strengthened voter awareness and boosted meaningful interaction at scale.

For her mayoral campaign, we applied the same precision targeting and creative strategy to engage Houston voters across digital platforms, ensuring broad visibility and sustained message frequency citywide. Our program focused on maximizing reach, voter contact, and engagement during a highly competitive municipal election cycle.

Marci Collier Overstreet’s successful campaign for Atlanta City Council President was powered by a disciplined, high-impact digital strategy that combined targeted advertising, compelling content, and consistent message reinforcement across platforms.
Through a focused Instagram and Facebook advertising program, the campaign achieved 814,055 in total reach and 2,223,816 impressions, ensuring sustained visibility citywide and repeated exposure among key voter segments. This digital presence played a critical role in reinforcing name recognition, communicating leadership vision, and driving voter confidence throughout the election period.
Sheriff Pat Labat’s campaign effectively utilized Instagram and Facebook ads to connect with over 345,000 voters in Fulton County. The campaign achieved 480,000 social media impressions and over 35,000 post engagements, successfully securing a new term for the Sheriff in Fulton County.